See Rewarddollars! ( will open in popup window) "I want to thank the Raspberry Media team for the terrific job you've done for us. I know for a fact that we are working with one of the best web design firms in the world!"     -Todd Panek, RewardDollars

RewardDollars is a customer-loyalty program for the consumer packaged goods (CPG) industry. The brainchild of Boomerang Marketing President Michael Simpson, and several of his colleagues in Minneapolis, Minn., RewardDollars will allow manufacturers of grocery items to reward buyers, track their buying habits, and offer incentives, all without even the cost of a postage stamp.

When a manufacturer signs up to be a RewardDollars participant, it will stake exclusive RewardDollars claims on its product categories. Then, somewhere on the inside of its packages or labels, the manufacturer prints a personal identification number that consumers can use to register their purchase for monetary credit on the RewardDollars Web site.

Credits from various purchases from different manufacturers combine in a single account. Consumers will be able to spend their RewardDollars at various participating e-tailers, including the Gap, Hallmark, Amazon.com, and CDnow.com, which can be reached via links from the RewardDollars site.

Raspberry Media was selected by Boomerang Marketing to design and implement the RewardDollars customer loyalty web site. Raspberry Media worked with Boomerang Marketing to streamline the entire online experience so that the site would be easy to use for people who may have never used the Internet for shopping before.

RewardDollars Web Site and Brand Development.
• Client: Boomerang Marketing
• Client Contact:Mark Ninneman, Director of Marketing & Todd Panek, Director of Operations.
• Creative Direction:Satya Kraus.
• User Interaction Design: Josh Woodlander.
• Designers: Ethan Allen, Shawn Emory.
• Software: Adobe Photoshop, Adobe Illustrator, Macromedia Dreamweaver 4.0.
• Description: Web site design and branding for RewardDollars customer loyalty program.