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Silicon Engineering was the world's leading independent IC (Integrated Circuit)
design firm. Their client list included, Microsoft, Apple, Intel, Motorola, and
Compaq. However, their corporate image did not reflect their leading position
in the IC design market. Ten years after a successful startup, Silicon Engineering
realized it was time for a worldwide advertising campaign.
We worked with Silicon Engineering to develop a new corporate identity, web
site and print advertising campaign. Our objective was to create information architecture
that communicates their innovative spirit.
In less than 6 weeks, Raspberry Media completed the identity campaign and web
site; 3 months later, Silicon Engineering was sold to Creative Labs for $23,000,000!
"We keep getting fab reviews for the web site, both from customers and
from prospective employees! It is universally agreed that the web site is one
of our most successful marketing and recruiting tools. So good job guys!"
- 3/31/98 Martin Randall, Co-founder
Silicon Engineering Inc.
Creative ATC (Silicon Engineering) Web Site
Development and Nationwide Print Advertising Design.
• Client: Creative ATC (Silicon Engineering Inc.)
• Client Contact: Nik Bahran, President and Martin Randall, Co-founder
• Creative Direction: Ethan Allen
• User Interaction Design & Architecture: Josh Woodlander
• Designers: Satya Kraus
• Software: Adobe Photoshop, Adobe Illustrator, Macromedia Dreamweaver 2.0
• Description: Corporate Identity, Branding, Logo Design and Web Site Development
for Silicon Engineering.
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