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RASPBERRY MEDIA DESIGNS RAFE NEEDLEMAN'S "CATCH OF
THE DAY" DAILY NEWSLETTER AND WEB SITE
"Technology Guru Rafe Needleman Takes
the Original Red Herring Catch of the Day Out On His Own"
San Francisco, CA - January, 2002 - Raspberry Media
helps Rafe Needleman relaunch the famed "Catch of the Day" email newsletter
and web site. Prior to the February relaunch, Needleman spent two years building
the daily column into a must-read for its target audience of info-tech experts,
venture capitalists, CEOs and the like. It was a brisk, informative, no-nonsense
read, tightly focused on high-tech news, trends, issues and applications, laced
with wit and humor. It also reached about 100,000 readers daily during its peak
run with the Red Herring.
Launched as an independent, the column now reaches a growing audience of 15,000.
No longer able to use the Red Herring look and feel, Rafe Needleman came to Raspberry
Media to design the new brand look and interface for Catch of the Day (www.catchoday.com).
Under a tight timeline, Raspberry Media designed the email newsletter and
web site for optimal download speed and legibility. "The new design had the
clean professional look I wanted for my target audience and was well received
by readers", states Rafe Needleman.
| About
Raspberry Media |
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As one of the Internet's premiere interactive design firms, Raspberry Media delivers
unparalleled corporate marketing and e-commerce sites. Raspberry Media’s
customer-focused design approach enables organizations to achieve a rapid return
on investment for an affordable price.
Raspberry Media is headquartered in Sebastopol, CA and has received international
acclaim for designing top sites for Ebay, Nielsen//NetRatings, and Match.Com among
others. The company was founded in 1994 by Josh Beggs and Ethan Allen.
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