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RASPBERRY MEDIA HELPS MATCH.COM CAPTURE 300,000 NEW MEMBERS
WITH REDESIGNED HOMEPAGE
"Finding a Date Gets a Lot Easier"
Sebastopol, CA - May 15, 1998 - Bay area
based web design and architecture firm, Raspberry Media, was recently selected
by Match.com, the largest online dating service, to recreate a more user friendly
interface and update the image, identity, and branding.
Match.com was one of the first proprietary back end databases on the web.
It's intention was too revolutionize the way people met and dated. A major stumbling
block that prevented them from reaching their potential, first year growth, was
due mostly in part to their front end user interface. While all other aspects
of the company were growing, the front-end user interface was not kept up to date
with the rapidly progressing trends within the marketplace.
Keeping with Match.com's original logo, Raspberry Media was able to transform
the brand identity and homepage into a more user friendly, focused tool to drive
in new members and grow market share. Match.com now boasts an average of 10,000
new members every week, and has received many awards, including the top 100 sites
on the web award by PC Magazine.
"Three years ago savvy matchmakers formed Match.com, now the top Internet
dating service. They charge singles $12.95 a month to be screened and hooked up
with potential heart mates." "To date, Match.com has registered more
than 1.3 million members. So far, 150,000 couples have been formed and 750 couples
have married."
- USA Today, Feb. 12, 1999
| About
Raspberry Media |
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Raspberry Media delivers front-end interface
design, information architecture, and Internet branding for e-business. With intelligent
database-driven high impact media and strong visual identity campaigns Raspberry
Media helps Internet companies promote values, services, and products to e-consumers.
As a boutique agency, Raspberry Media works on select projects where both high
quality and rapid deployment are top concerns. Raspberry Media is headquartered
in Sebastopol, CA and has an office in San Francisco, Ca as well. Raspberry Media
has received international acclaim for their work on sites for eTranslate, Silicon
Graphics, Yodlee, and Match.com among others.
| About
Match.com |
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