RASPBERRY MEDIA DESIGNS MY NIELSEN//NETRATINGS SERVICE
FOR WORLDS LARGEST AUDIENCE RATINGS AND MEASUREMENT COMPANY
"Internet Measurement Ratings Get Personal"
San Francisco, CA - March 9, 2000 - Raspberry Media,
a Bay Area based web interface design and usability testing firm makes Internet
ratings more personal. The agency recently announced it was selected by Nielsen//NetRatings
to design and build the user interface for the new "My Nielsen//Netratings" service.
The service was successfully launched on March 9th, 2000.
NetRatings (Nasdaq: NTRT) provides Internet audience measurement and analysis
services that enable its customers to make informed decisions regarding their
Internet strategies. My Nielsen//NetRatings leverages proprietary data-collection
technology from NetRatings, Nielsen Media Research's 50 years of expertise in
research and audience measurement, and ACNielsen's international leadership in
supplying market research information covering more than 100 countries.
Raspberry Media worked with NetRatings, the online-audience measurement company,
to architect a more efficient, convenient, and personalized service for their
corporate customers, including Yahoo, AltaVista, and eBay.
"The new My Nielsen//NetRatings reporting system provides a consolidated view
of the data most pertinent to Yahoo!’s interests, giving us the pinpointed information
we need to make our advertising decisions," said Bruce MacEvoy, director of research
at Yahoo!
The new information delivery system provides the user with a custom-tailored,
online view of data and analysis specific to a company’s needs, streamlining the
process of viewing Nielsen//NetRatings data and reports. In one centralized location,
businesses can track the entire spectrum of their at-work and at-home Internet
audience information and banner advertising, as well as data on other companies
to conduct competitive analyses. My Nielsen//NetRatings personalized report settings
are saved so that the data reports run each week and month are automatically pushed
to the user’s desktop.
Raspberry Media played an integral role in the timely development of the My
Nielsen NetRatings service. In cooperation with NetRatings engineering team, Raspberry
Media completed the interface architecture and was responsible for developing
all graphics, interface type, and html pages.
| About
Raspberry Media |
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As one of the Internet's premiere "front-end" design firms, Raspberry Media™ delivers
Web-smart architecture, user interface design, and Internet brand development
for e-business. By making sites intuitive and easy to use we help Internet companies
promote services and products to e-consumers.
Our Rapid Deployment Methodology™ results in the launch of complex, transaction
based sites in exceptionally quick turnaround times. Our unrivaled user interaction
design makes sites easy to navigate and information rich Internet services user
friendly.
Raspberry Media is headquartered in Sebastopol, CA and has received international
acclaim for designing top sites for Snapfish, Yodlee, Nielsen//NetRatings, Arzoo,
eBay, and Match.Com among others.
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